Techtron

A new startup tech brand, consisting of an electric scooter range and the latest in EV charging technology.

From early product design and development and evolved it into a major brand to stand it's ground in a highly competitive B2C and B2B marketplace! From the initial product design, to brand creation, packaging, building interactive smart app prototypes, video production and not forgetting marketing promotion.

Created in Adobe After Effects, the main brand logo animation below plays to its unique tech look and feel. Adding motion to the brand was essential, with the main monogram lines steadily growing upwards to form a T.

I designed a user friendly instruction manual, featured inside each piece of Techtron packaging. Each manual created followed a unique line diagram style which complemented the technical side of the brand. Always produced using the brand's two main corporate colours and font to maintain consistency across then entire brand

A short promotional video to be used on the company's new B2C eCommerce website as well as various social media channels.

The production was first committed to storyboard for approval. With the idea of this high tech product being shot against a very contrasting, grungy, decayed urban backdrop.

All shot in 4k resolution at 60fps and 120fps, using slide rails for smooth slow motion scenes. Edited in Adobe Premiere Pro, with special effects overlays and titles created using Adobe After Effects.

A feature rich EV charger smart app was also produced for Apple iOS devices.