Marketing campaign and competition created to coincide with the 2018 World Cup. I designed a caricature known as 'Shirty', who took on different international football stereotypes. The strategy was very successful amongst the target market of electrical contractors, and resulted in a special competition featuring in the company's product catalogue called 'Find Shirty'. A kind of 'Where's Wally?' style competition in which Shirty in his various disguises could be spotted amongst carefully selected products throughout the catalogue. The campaign was spread across all marketing channels, such as the company's branch TV network and social media channels.